SEMlac. - Violence against women is exercised not only in the physical, psychological, economic, legal, political and labor. The mass media, film, advertising and video clip are also spaces for the perpetuation of gender violence.
Así lo expresaron especialistas, realizadoras, líderes indígenas latinoamericanas y estudiantes durante los debates del taller Imágenes Generan Reflexión. Acerca de la Violencia de Género y su Representación Audiovisual, convocado por la Escuela Internacional de Cine y Televisión (EICTV) de San Antonio de los Baños, en La Habana, en el contexto de la Jornada por la No Violencia contra las Mujeres.
"El tratamiento que hoy tipifica a los grandes medios de comunicación masiva y su expresión en las industrias culturales es profundamente sexista y, por tanto, es violencia symbolic to women, "said Cuban journalist Isabel Moya Richard, Editorial Director of Women of the Federation of Cuban Women.
The also president of the Chair of Gender and Communication of the International Institute of Journalism José Martí spoke the role of the media as one of the most important socializing in the contemporary, which provides references to people and has come to replace, in some societies, the role of the family and the church.
The concept of symbolic violence was established by the French theorist Pierre Bourdieu as the articulation of mechanisms, images and practices that attempt to impose a world view that seeks legitimate.
"I think leaving central clarified that all social relations is structured on a symbolic level and every order is established as symbolic speech," Moya said, explaining how, in the XXI century, will continue playing roles and imaginary nineteenth century.
With new clothes, and aesthetic touches of contemporary halo perpetuates male power, while selling an image that induce women to build an identity based on their representation as objects and victims, promoting civic inertia and dismantling .
advertising and video clip are key speeches today, say experts. Sons of the globalized capitalist societies, both sell the image of women as mere objects of desire and trade.
The female body is fragmented and objectified so that it loses its essence as a human being, relegate the existence of women to the field of biology, says Gordillo Lirians journalist in their investigation "Gender representation in the current Cuban video clip" , which in 2008 analyzed more than 25 such products made in Cuba.
Gordon describes in these spaces of communication, build an image of a woman eternally young, thin, white and symmetrical facial features, with implications concerning everyday life and especially on the health of women. Specialists
draw attention to the alarming proliferation of so-called "diseases of beauty", such as anorexia and bulimia, as well as the increase in cosmetic surgery in adolescents and young adults.
However, the symbolic violence has different meanings for women in various regions and cultures. In addition to denying the diversity and the limits of the body, much more violent and discriminatory to black, Asian and Latin American indigenous, who are not consistent with their cultural references in the transnational media.
For Evelin Acosta, coordinator of the Association Wayuu-Sütüin Jieyu Wayuu gender violence is also related to the indiscriminate exploitation of natural resources.
Association Wayuu-Sütüin Jieyu Wayuu is an organization aimed at protecting and demanding the rights of indigenous peoples in Colombia and especially the Wayuu.
"If they destroy and abused Mother Earth, also violate every one of their sons and daughters, you break the spiritual contact we have with her, causing the loss and extinction of each people and culture, "said Acosta.
According to Moya, a study of the connections between the theory of gender and communication, "cultural identity is counted, so the media have to be today a space from communication studies, incorporate in their theoretical framework all the contributions of feminism and gender theory. "
The journalist insists that the analysis of sexism in the media can not be confined to sexism in language." While this dimension is very important, we must come to analyze its structural causes, "he said.
Among the structural constraints are professional ideologies, market forces, the cultural and media policies that consistently reproduce the patriarchal system.
In her article "Gender, feminism and patriarchy, feminist and researcher Alda Facio of Costa Rica mentioned, the institutions of patriarchal societies, ginope language (where language in a culture does not record the existence of a female subject), family patriarchal, male-centered education, forced motherhood, the history stolen, compulsory heterosexuality, misogynistic religions, work gendered, masculinist law, science monosexual and violence, among others.
Published by Genre with Class
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